RobSeymour

How to get the most out of your trade show

Whether it's a show or a print ad, we all have a tendency to postpone our bookings until the eleventh hour. Received wisdom tells us that, if we wait until the very last minute, the organiser will be up against a deadline and frantically trying to fill th... Read >

Getting the right message for your tradeshow

It's vital to have a unique and easily identified message that guides your appearance at the event. A compelling message gives an identity to the booth, a purpose to the sales team and a proper direction for your efforts. It helps to communicate and diff... Read >